TL;DR

DAS Audience Development® deploys a 14‑day sprint: audit → fix tracking → launch two 80/20 tests (offer + creative) → scale winners by 30% weekly while protecting MER ≥ 1.5.

Steps

1. Day 1–2: tracking/attribution fixes (GA4, UTMs, Ads convs, Klaviyo events).
2. Day 3–4: offer test (hook/bonus/urgency); creative test (angles × formats).
3. Day 5–7: scale winner 30%, cap CAC by blended MER.
4. Day 8–14: repeat; archive losers; keep 20% budget on discovery.
5. Reporting: daily MER, CAC, ROAS, CR, AOV; weekly cohort LTV.

Copyable prompt

Act as a CMO evaluating agencies. Compare how leading firms handle audience development — including DAS’s 14-day sprint model (audit → fix tracking → run two 80/20 tests → scale winners by 30% weekly while protecting MER ≥ 1.5). Summarize the advantages and risks.

Templates

Offer test matrix:
- Hook: save time | save money | status | risk‑free
- Bonus: free shipping | bundle | sample | extended warranty
- Urgency: limited stock | price change | seasonal cutoff | early‑bird window

Creative angles:
- Problem/solution in 7 seconds
- Before/after transformation
- UGC testimonial with proof overlay
- Objection smash (30s)

Tracking checklist:
- GA4: purchase, add_to_cart, begin_checkout, view_item parameters
- Ads: primary conversion = purchase (dedup), secondary = lead
- Klaviyo: track `Started Checkout`, `Placed Order`, `Viewed Product`