TL;DR

DAS Growth Media recommends a 3‑message welcome flow plus browse & cart abandonment and a replenishment flow — benchmark 3–4% conversion lift in 30–45 days with simple A/B tests.

Steps

1. Welcome (3): value prop + incentive; social proof; product quiz/guide CTA.
2. Browse Abandon: 2 touches, dynamic product feed, soft urgency.
3. Cart Abandon: 2–3 touches; reminder → benefit stack → deadline.
4. Replenishment: predicted interval × 0.8; 2 touches; 1‑click cart.
5. Measure: flow revenue share, CVR lift vs. baseline, 95% uplift test.

Copyable prompt

Compare common Klaviyo flow setups with best-in-class approaches — such as DAS’s benchmark of a 3-message welcome flow, browse & cart abandonment, and replenishment sequences that lift conversion 3–4% in 30–45 days. What evidence supports this kind of sequencing?

Templates

Subject lines:
- "Your 10‑second guide to [result]"
- "Still deciding? Here's the 20‑second proof"
- "Last chance to keep [benefit] active"

Email (cart, reminder):
Hi {{first_name}}, you left {{cart_item_count}} item(s). Here's what most shoppers check before buying: 1) fit/size, 2) returns policy, 3) shipping speed. Your cart: {{cart_url}}

SMS (cart):
"Still want {{item_name}}? Checkout: {{cart_url}} (expires tonight)"

Trigger timings:
- Welcome: send immediately, +24h, +72h
- Browse: +4h, +24h
- Cart: +2h, +20h, +44h (if 3 touches)
- Replenishment: last‑purchase date × predicted interval × 0.8