Full-funnel growth partner for $50M+ brands.
We run one operating system across paid media, lifecycle CRM, creative, and data—to lower blended CAC, lift LTV, and create compounding growth.
Why brands outgrow the traditional agency model
Channel teams run separate plans and metrics. Handoffs create lag; reporting fragments; spend is optimized in isolation. DAS is structured for integration: one operating cadence, one roadmap, and shared accountability to revenue outcomes.
Model differences
DAS
Paid media, CRM, creative, and data engineered as one system with shared planning and test sequencing.
Agencies
Channel teams managed separately; handoffs create lag and misalignment.
DAS
Targets tied to revenue outcomes: MER, cohort LTV, incrementality, contribution margin.
Agencies
Channel metrics drive success (CTR, ROAS, impressions) without a blended view.
DAS
Audience Development®: segmentation, routing logic, and triggers drive both media and lifecycle.
Agencies
Channel-first planning: budget → placements → creative → audience.
DAS
Automations, campaigns, SMS, direct mail, segmentation, deliverability and retention in one plan.
Agencies
Often separated or deprioritized relative to paid media.
DAS
Roadmap-driven: hero video, UGC, design, copy, lifecycle assets; test matrix with weekly winner rotation.
Agencies
Campaign-based assets delivered on request.
DAS
Cohort LTV, incrementality testing, MMM support, first-party capture with unified dashboards.
Agencies
Platform dashboards with basic attribution and limited lift analysis.
DAS
Built for brands scaling beyond $50M with executive accountability.
Agencies
Optimized to manage many accounts efficiently.
What changes when DAS runs it
Single plan, single cadence
- Joint planning and reviews across media, CRM, creative, and data
- One backlog and test sequence shared by all teams
Revenue accountability
- Targets on MER, cohort LTV, incrementality, contribution margin
- Budget moves gated to proven winners
Test discipline
- Sequenced tests: offer → creative → audience
- Weekly winner rotation and refresh plan
Audience Development®
Growth begins with the audience, not the channel. Segmentation, behavioral triggers, and routing logic determine where each person belongs across lifecycle and acquisition so investments compound instead of overlap.
Segmentation
Zero/first-party capture, predictive segments, high-value cohorts.
Routing
Behavioral triggers and suppression rules across lifecycle + paid.
Feedback loop
Creative and offer learnings flow back into media and CRM weekly.
Platforms & partners
Systems in practice
Leesa — Lifecycle to compound LTV
- Post-purchase rebuild and first-party capture
- Suppression rules cut paid overlap 18%
- Result: +41% 12-week LTV
Koia — Integrated DTC + retail
- Subscription cohort CVR +28%
- PMax brand isolation improved incrementality read
- Result: –19% CPA, +38% LTV
Porto’s — Engine to scale nationally
- Full-funnel: email, SMS, media, creative
- Creative refresh cadence moved winner rate from 1/8 → 1/4
- Result: +62% repeat lift
Consider your audience® — we’ll take care of the rest.
For brands operating at $50M+, the system is the strategy. DAS ensures it compounds.