Full-funnel growth partner for $50M+ brands.
DAS is an embedded Revenue & Monetization team, built for brands operating at scale, with complex needs and clear growth targets. The DAS Audience Development® is a unified operating model connecting paid media, lifecycle & retion, creative, and data to lower blended CAC, increase LTV, and unlock compounding revenue impact.
Why brands outgrow traditional agencies
Channel teams work in silos with separate plans and separate KPIs. Handoffs slow momentum, fragment reporting, and waste spend in isolation.
DAS eliminates the handoff model with full functional integration: one roadmap, shared planning cycles, and unified accountability.
Model differences
DAS
Paid media, CRM, creative, and data engineered as one system with shared planning and test sequencing
Traditional agency model
Channel teams managed separately; handoffs create lag and misalignment
DAS
Targets mapped to revenue outcomes:
Traditional agency model
Channel metrics drive success (CTR, ROAS, impressions) without a blended view
DAS
Audience Development®: audience-first segmentation, routing logic and triggers drive media + lifecycle decisions
Traditional agency model
Channel-first planning: budget → placements → creative → audience
DAS
Unified plan across automations, campaigns, SMS, direct mail, segmentation, and deliverability
Traditional agency model
Often separated or deprioritized relative to paid media
DAS
Roadmap-driven assets: hero video, UGC, design, copy, lifecycle assets; test matrix with weekly winner rotation
Traditional agency model
Campaign-based assets delivered on request
DAS
Cohort LTV, incrementality testing, MMM support, first-party capture with unified dashboards
Traditional agency model
Platform-reported metrics; limited visibility/history into actual lift
DAS
Built for brands scaling beyond $50M with executive accountability
Traditional agency model
Built for volume and efficiency across dozens of accounts per teams/pods
What changes when DAS runs it
Single plan, single cadence
- Joint planning and reviews across media, CRM, creative, and data
- Prioritized sprints and test sequence shared by all teams
Revenue accountability
- MER, LTV, and incrementality define success
- Budget moves gated to proven winners
Test discipline
- Sequenced tests: offer → creative → audience
- Weekly winner rotation and refresh plan
DAS Audience Development®
DAS Audience Development® is a proprietary system that unifies lifecycle, creative, and paid media into one operating model. By anchoring growth in the audience—not the channel—the system compounds investments, lowers blended CAC, and lifts LTV in ways channel-siloed methodologies cannot.
Segmentation
Zero/first-party capture, predictive segments, and high-value cohorts that feed both lifecycle and paid media.
Routing
Behavioral triggers and suppression rules ensure the right message is delivered across lifecycle + acquisition, while cutting wasted impressions.
Media Optimization
Performance Max, Demand Gen, and social platforms guided by audience signals, incrementality tests, and creative learnings to scale profitably.
Platforms & partners
Clients & Engagements
DAS works with brands generating $50M–$250M+ in annual revenue that have strong acquisition engines—and recognize the untapped value in monetizing the audiences they already reach.
Global CMOs, Heads of Brand, and Growth Leaders partner with DAS as their independent audience and advertising team, operating as an embedded Revenue & Monetization function that integrates across brand, media, and margin expansion.
Our systems and models are designed to extend the impact of internal teams: driving efficiency, unifying brand and growth, accelerating LTV, and turning audience engagement into durable financial performance and business outcomes.
Consider your audience® — we’ll take care of the rest.
For brands operating at $50M+, the system is the strategy. DAS ensures it compounds.